
Bringing A.I. Rocks to life wasn’t just a lesson in marketing, it was a lesson in patience, persistence, and a little bit of absurdity.
At first glance, it seems simple: sell a rock online, powered by artificial intelligence. But even simple ideas have a way of becoming complicated. Page after page, fix after fix, we chased down invisible errors and tried everything twice. Sometimes things broke without explanation, and sometimes they magically worked again — like the rock itself, it didn’t always make sense.
What we learned along the way was this: turning an ordinary object into something meaningful takes more than code. It takes clarity, creativity, and a willingness to laugh when things go sideways. And they *did* go sideways — often.
But now the site is live. The rocks are real. And the experiment is working. Turns out, if you put enough intention, honesty, and humour into a simple idea, people notice.
We’re not just selling rocks — we’re proving that even the ordinary can be worth something, if the story is right.